Materiality
Designs
Impact

More Room to Perch and Play?
04.03.24

OutputsTags        Notes

Visualisation Advertising
Agriculture
Animal Welfare Researched at Adfree Cities.
Description:
More Room to Perch and Play? is a research-based artwork that reveals the stocking density of farms in Sainsbury's supply chain, showing 32 chickens at 1:1 scale within 2.16m² — the area of the poster itself. Stocking density was drawn from Sainsbury's own press releases and animal welfare accreditation schemes. This was one of Adfree Cities' most-viewed posts.

Design:
The font, layout and colours are drawn from the original Sainsbury’s advert, as a convincing subvertising design relies on the viewer momentarily believing that the advert is real. The chickens in our alternative ad are the same breed that are grown for Sainsbury’s poultry supply chains.

Press:
New Humanist Exhibition:
St Anne’s House Bristol
Citation:
Bryant Research
Drag images to rearrange  
Click images to view full screen  




Project TitleTags    Description

Mapped: Pig and Poultry Farming in Northern Ireland

Agriculture
Supply Chains
PollutionMapping the scale, spread and impact of factory farms in Northern Ireland.

Europe’s New Meat Tycoons

 Agriculture
Supply Chains
Ownership   Revealing the ownership and concentration of the European meat sector.

42,000 Chickens Exhibition

Agriculture
Animal Welfare
PollutionAn interactive exhibition showcasing the scale of intensive poultry farms.

Urban Nature Map Bristol

Cities
Green Space
Active Travel A two-sided, printed map revealing Bristol’s green and growing spaces.

Ammonia Maps

Agriculture
Pollution Revealing the communities that are most at risk from factory farm ammonia pollution.

Who Owns Dartmoor?


Ownership
Access
Transparency Making the ownership and politics of the Dartmoor portable and legible. 

Nitazenes Investigation

Health
Policing Visualising the harms of the synthetic opioid, nitazene.

Muck Maps

Agriculture
Pollution
Rivers Revealing the areas that are most at risk from factory farm nutrient pollution.

River Wye Lawsuit

Agriculture
Supply Chains
Pollution A detailed visualisation of chicken manure spreading along the Wye Valley.

Toxic Trade-Off

Housing
Agriculture
Pollution Modelling the impact of factory farm pollution on housebuilding.

Stink or Swim

Agriculture
Supply Chains
PollutionUncovering the impact and operations of the UK’s biggest meat companies.

Unavoidable Impact

Advertising
Health
Cities Analysing the distribution of advertising against measures of health and wealth. 

Chicken Shit/Cachu Iar

Agriculture
Animal Welfare
Supply Chains
Pollution Tracing harm in factory farm supply chains and their impacts. 

More Room to Perch and Play

Advertising
Agriculture
Animal Welfare
Representing the stocking density of farms in Sainsbury's supply chain.             
Materiality