Materiality
Designs
Impact

Unavoidable Impact.
04.03.24

OutputsTags        Notes

Report
Visual Presentation
Printed Maps Advertising
Health
Cities Researched at Adfree Cities.
Description:
Unavoidable Impact reveals the distribution of advertising against measures of deprivation, air pollution and income. The research found that advertising density rises as deprivation deepens and pollution worsens. Cited across multiple sessions of the House of Commons, the House of Lords and Select Committee proceedings.

Design:
A national report on the relationship between outdoor advertising, deprivation and pollution.The report design process selected for images with evidential weight rather than stock images, revealing additional findings on advertising industry practices.

Press:
The Guardian
Marketing Beat
Now Then Presentation:
Houses of Parliament
Barts NHS Trust
Leeds Student Union
Theatre Deli Sheffield
Citations:
House of Commons
House of Lords
Select Committee
Public Health Nutrition Journal
Four in five billboard ads in England and Wales in poorer areas / The Guardian // “82% of outdoor advertising is located in more deprived areas” / Dr Simon Opher MP House of Commons //  

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Project TitleTags    Description

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Unavoidable Impact

Advertising
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Cities Analysing the distribution of advertising against measures of health and wealth. 

Chicken Shit/Cachu Iar

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Pollution Tracing harm in factory farm supply chains and their impacts. 

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Representing the stocking density of farms in Sainsbury's supply chain.             
Materiality