MaterialityMultimedia Investigations
Research Projects
Design Projects
More Room to Perch and Play?
More Room to Perch and Play? is a research-based artwork that reveals the stocking density of farms in Sainsbury's supply chain, showing 32 chickens at 1:1 scale within 2.16m² — the area of the poster itself. Stocking density was drawn from Sainsbury's own press releases and animal welfare accreditation schemes, with the overhead image showing the breed used in the supply chain. One of Adfree Cities' most-viewed posts, with over 10,400 views.
Research Outputs:
A 1:1 scale research poster visualising broiler stocking density. Published in an Adfree Cities report on factory farming advertising and exhibited at St Anne's House Bristol.
Credits:
Commissioned by: Adfree Cities.
Cited by Bryant Research.
Original Sainsbury’s AdvertResearch-based Subvert (satirical advert)