Multimedia Investigations
Research Projects
Design Projects
Related Projects*
Materiality is a research and design collective organised by Peter Brooks and based in Bristol.
* Related projects are by Peter Brooks before forming Materiality.
Research Projects
Design Projects
Related Projects*
Materiality is a research and design collective organised by Peter Brooks and based in Bristol.
* Related projects are by Peter Brooks before forming Materiality.
More Room to Perch and Play?
Highlight: One of Adfree Cities most influential tweets, with 10,400+ views.
Research and design for Adfree Cities.
Published in an Adfree Cities report on factory farming advertising and cited by Bryant Research.
Exhibited at St Anne’s House Bristol.
“With 20% more space than the industry standard*, 32 of our Sainsbury’s chickens are farmed within 2.16m2, the area of this poster”
This research-based artwork was created in response to a Sainsbury’s advert with misleading animal welfare claims. The poster reveals the stocking density of the farms in Sainsbury’s supply chain, showing 32 chickens at a 1:1 scale. The overhead chicken image shows the same breed that is used in the supply chain, while stocking density information was sourced from Sainsbury’s press releases and animal welfare accreditation scheme websites.