Materiality

Multimedia Investigations


Research Projects

  1. Muck Maps
  2. River Wye Lawsuit
  3. Toxic Trade-Off
  4. Stink or Swim
  5. Unavoidable Impact
  6. Chicken Shit/Cachu Iar
  7. More Room to Perch and Play?


Design Projects

  1. Who Owns Dartmoor?
  2. Nitazenes Investigation


Related Projects*

  1. All Along the Watchtower (architecture)
  2. Give It Arrest (design)
  3. Red Rebel Brigade (photojournalism)
  4. The Mining Company (research/design)


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Materiality is a research and design collective organised by Peter Brooks and based in Bristol.
* Related projects are by Peter Brooks before forming Materiality.

Unavoidable Impact


  • Highlight: Cited in multiple sessions of the House of Lords, House of Commons and in Select Committee proceedings.

  • Research and design for Adfree Cities.

  • Presented in Parliament alongside Caroline Lucas MP and Barry Sheerman MP, and to local communities at the University of Leeds and Theatre Deli, Sheffield.

  • Published in The Guardian.


‘Unavoidable Impact’, a report for Adfree Cities, questions the ethics of advertising in areas already affected by deprivation, pollution and low income. This is the first survey to compare indicators of health and wealth to advertising placement at a national scale. Four in five billboards are in poorer areas of England.



Advertising density increases as deprivation levels deepen, areas with more air pollution are likely to have more billboards, and there is more marketing in areas with lower income, where people have the least disposable income to spend.

“This cutting-edge report from Adfree Cities takes a novel and comprehensive look at the spatiality of outdoor advertising, and how it is implicated in the vast health and wealth disparities we see across society today. It does so with a truly unique lens not focused on any one product category in isolation but taking a broader perspective drawing together data and insights from across disciplines and sectors to provide innovative insight … meaningful change is possible, and this report shows why it is needed and how it can be done. It’s a must read.”
Professor Emma Boyland, University of Liverpool.



Materiality